About Us

Chudiwalaa is the first brand in the bangle business, which started with the motive of "Adding a Touch of Culture, which means promoting the importance and significance of bangles in Indian tradition and culture because '' No look is complete without bangles".

Chudiwalaa is run and managed by the '' Bakhsh Family ", We are one of the oldest business families in India with a family legacy of the Bangles business dating back over a decade.

HISTORY AND IMPORTANCE OF BANGLES IN INDIAN CULTURE 

Bangles are considered the symbol of ‘the complete woman’ or ‘Saubhagya’as a man offers his lady bangles, of varying designs and quantities.The word Bangle is derived from the Hindi word ‘bungri’ means glass, and are traditional ornaments mostly worn by women all over South Asia in countries such as Nepal, Pakistan, and Bangladesh besides India. Bangles have a traditional value and it is considered inauspicious to be bare-handed especially for a married woman for most Indian weddings. In North India, the bride generally wears glass bangles, with the bangles themselves symbolizing the Suhaag (love) for the husband and their prosperity in married life afterward.

It is a tradition to wear bangles for the sake of health , luck and prosperity . Bangles are more than accesssories for indian women. They are a part of their identity.

THE SIGNIFICANCE OF COLOURS

In Indian culture, the colours of bangles also have their own significance in Indian tradition. For Indian women, bangles are not just mere ornaments. It is a tradition to wear bangles after marriage, symbolizing health, luck, and prosperity. Bangles are more than accessories for Indian women. Traditionally, they are more often than not, a part of their identity. Red signifies energy and prosperity, while green denotes good luck and fertility. Yellow bangles are meant for happiness, white is for new beginnings and orange is for success. Silver bangles denote strength and gold bangles are the ultimate symbol of fortune and prosperity.